TV Companies Expected to Meet Friday on ‘Thor’ Ad Measurement Project

“Half the money I spend on advertising is wasted,” goes a popular advertising-industry maxim. “The trouble is, I don’t know which half.”  Some media companies are toying with a plan they hope will get people to stop using that phrase. A host of top TV companies are slated to convene Friday to discuss whether they […]...

10 Published By - Variety news - 2017.10.12. 23:00
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