LinkedIn adding video ads

LinkedIn was relatively late to the game when it came to incorporating video into its business strategy, but is now looking to make up for lost time by starting to sell video advertising on its platform.

According to a report from Recode, the video ads will look like other videos on a user's Linkedin feed and autoplay, albeit without sound.

The move follows a strategy already used to great effect by social platforms like Twitter, Facebook and Snapchat. The calculus makes sense for the company,…...

5 Published By - San Francisco Business Times - Media & Marketing News - 2017.10.16. 15:16
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