Kings keep true to personality on Twitter

When the Los Angeles Kings launched their marketing campaign “We Are All Kings” in 2013, efforts ranged from a video series where players were paired with notable fans like Colin Hanks and Jerry Bruckheimer, to billboards across the 10 counties that make up the region.

While that campaign, which aimed to celebrate the diversity of Kings fans across Southern California, has continued, one place you won’t find much #WeAreAllKings branded content or a hashtag is on the team’s Twitter account.

In…...

8 Published By - San Francisco Business Times - Sports Business News - 2017.10.13. 02:23
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